If you are a small business benefiting in moving digital, you may be wondering what types of content are available for you to focus on increasing your visibility, such as sharing and marketing content via blogs and social networks. Well, it all depends on the audience that you want to reach, by determining what channels they use to discover content and what they are trying to fulfil with this new acquired knowledge, you will produce better results with a more targeted content strategy approach.
Your mission, if you choose to accept it is to try and embrace your audience and work your content around your niche. Here are a few unique content types that your audience and the search engines will love you for:
1. Original Content
Simply write something that is new and creative. We know that you might be tempted to use Google search and re-word an article that you find, but Google is a lot smarter than you think. If your site contains identical content that is seen on a different website (usually referred to as ‘duplicate content’), Google has certain algorithms that pick up on content that has been copied, or even re-worded slightly, which can penalise your site and decrease your search engine ranking. So creating unique content is your friend when search engines are involved. We recommend using a post-it note on the side of your monitor saying “THERE IS NO SEARCH ENGINE!” while you write content for your site. My point in this is that you will write more naturally and won’t be tempted to ‘Google it’.
2. Text Content
Text content is a battlefield among internet lovers, be it reviews, debates or information pieces, text is everywhere. Textual content is best for a website dedicated to news-writing or blog posting but text is used elsewhere too, when a marketer wants to sell you a product, yes they use a picture and possibly a video of the product but they also use a textual description. (wouldn’t want to buy something if you didn’t know what it did, right?). The description usually includes; what the product does, who is it for and how much it is, this is helpful when deciding to buy products, for everybody because that description, alone could single out a key demographic and ultimately, secure a sale.
Text content is used mainly to fill your site with relevant information and blog posts but it can also be used to describe something to the reader or even to tell a short story for example; what your company does, how old it is and to introduce your team that make up your enterprise.
3. Graphic Content
Graphics are used in all walks of life, from engineering to publishing, everybody uses them but what are they really for?
A famous man once said ‘a picture can tell the story of a thousand words’ and this man was correct. A survey taken in 2012 asked 100,000 random passers-by if they prefer billboard-style ads or text based ads and almost 85% of the survey said that they preferred bill-board style ads. This is most probably due to the fact that the product is displayed and explained to us without us having to read paragraph after paragraph, because in today’s world, no-one has time to stop and read.
Everywhere we go on the internet we are bombarded with image after image of this, that and the other, sometimes it’s helpful, other times it’s exceptionally unhelpful but unfortunately for people to make sales or gain customers, these have to be endured.
Graphic content exists to display to the reader much more than a thousand words could say and sometimes this is the most helpful style of content because not everybody CAN read and image content would pull the ‘non-readers’ in.
4. Video Content
Videos are quickly becoming the fastest and most widespread use type of content around the world today because with videos, the sky really is the limit. Whether you are making a short tutorial or explaining the use of a product or service, videos are the best way to go.
The biggest video distributor in the world is YouTube and at any one time 1 million people are logged in, posting, commenting, liking and subscribing to videos profusely every second of the day.
This simple piece of information tells us that videos are by far the best type of content as almost anything can be described by videos and they ultimately make the previous two types of content obsolete as they both can be included IN a video.
Video content is useful for all types of website and blog as they are ergonomic in design and exceptionally flexible in usability and change.
5. Interactive Content
This is my personal favourite type of content as it bridges the gap between you and your audience, interactive content can be anything from surveys and polls to mini-games and flash animations.
Interactive content is used to help the audience interact with your website in a way previously unheard of.
Interactive content isn’t for everyone but can be used for most websites and sometimes interactive content; such as surveys and polls can be used to improve the usability and aesthetics of your website to cater that of your audience’s needs. By the people and for the for the people is the motto that should accompany any type of interactive content. Interactive content is used for websites and web users to understand one another and to cater the experience of the web user to be a more enjoyable and pleasant one so it can be used on any type of website.
Did we mention that Websquare can write original content for you. We do anything from copy writing to infographics. Send an email to firstname.lastname@example.org if you’re interested.