It’s likely that many of you have some knowledge of Google Adwords. If not, It’s a tool that lets you run advertising campaigns on search engines, while targeting your specific audience and controlling the amount that you want to spend.
There’s a chance that you’ve been told that Adwords is pointless because it’s a waste of money. But, if you know how to select your keywords properly, the outcomes can be really effective. Nonetheless, managing an Adwords campaign can be a confusing process, so you must know your business in depth and choose the best way to go about the campaign.
Here, we are going to give you and your business some advice to help you carry out a successful Adwords campaign.
Before you jump straight onto your computer, write your strategy down on a piece of paper and think clearly about what you’d like to achieve. Think about your competition and the places where you want your ad to be shown. Think about the wording of your ad, and whether it’ll be successful. Define your goals and your budget.
This should prevent you from improvising your way through a potentially difficult process. PPC tools are helpful if used correctly, but a waste of money if not. An Adwords campaign shouldn’t be an experiment.
Geographic targeting is important. It gives you the opportunity to compete with similar businesses who are situated near your location. You can choose a country, a county, a city or even a village.
3.Choose the proper keywords
If you’re slightly familiar with Adwords, you will know that campaigns are divided into groups of keywords. We advise that you create one group for every product that you offer, you can use the Keyword Planner to get some ideas for your ad groups.
Remember, the more general your campaigns are, the more you’ll have to pay. If your text is good and efficient, Google will reward you. Your quality score will increase, and the Cost Per Click will be reduced considerably.
4. Negative keywords
There will be keywords that you don’t want to appear in your ads. Because of this, you should think about the words in which you don’t want associated with your product. Write down all the possible combinations and use the keyword tool to create a CSV with all your negative keywords. For example, if your product is expensive, avoid keywords like “cheap” or “affordable”.
5. Be careful about the text that you use in your ads
Once you have chosen the keywords for your campaign, it’s very important to select the precise words for the text of your ads. It must be convincing and direct so that your potential clients click on the link.
How to organize it:
- Headline: Use the best words to define your service.
- Description 1: Give more details about the headline.
- Description 2: Try to add a benefit and a call to action. For example, “Free delivery. Order Now!” Try to offer something that will incite them to visit your page.
- URL display: It is advisable to add your keyword at the end of your website domain.
6. A different landing page for each ad
Yes, it can be hard work, but it’s effective. If someone is looking for a table, think about what is more effective, sending them to your tables section or to your main website. Many people make the mistake of putting their homepage as a landing page in every ad. This isn’t efficient, because if people are clicking on your link, they want to be sent straight to the item.
By following these simple but effective steps, you have an opportunity to manage a successful Adwords campaign. Just remember, planning is key, so you don’t improvise your campaign!
What do you think? Do you have any more successful tips for an Adwords campaign?
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