Cancer charities have seen a large donation boost this week after an impromptu viral campaign swept across social media.
Although its origin is unknown, the #NoMakeUpSelfie campaign has gripped Facebook, Instagram and Twitter, with women posting bare-faced photos and tagging their friends to raise awareness for breast cancer.
The majority of women who’ve taken part have also donated a small fee to charity, with Cancer Research UK stating they had seen “a large increase in the volume of donations since yesterday”.
Director of communications at Cancer Research UK,Carolan Davidge, said, “The #nomakeupselfie Twitter trend isn’t something Cancer Research UK started – but it’s great to see so many people getting involved to help raise awareness of cancer amongst their friends and family”.
Unlike #NekNominations, which had a negative effect on social media earlier this year, the #NoMakeUpSelfie campaign has shown the impact a positive viral campaign can have on the public. So far, over £1 million has been donated to Cancer Research UK through the trend.