We continue our ‘On Websites’ blog series by explaining what a CMS is and why you would need it for your website.
What is a CMS?
A Content Management System (CMS) is a hidden aspect of your website that you can access
privately to change its text, images, links and other content. This part of the website is not
visible to people who typically visit your website. There are many different types of CMS
systems available; some are even created completely from scratch. If you log-in to Facebook,
Twitter or any other social network then you’ve already understood the concept of a CMS: that
is, to edit media and information you wish to display for others to see.
Why would I want a CMS?
With the growing awareness of SEO (Search engine optimisation) and the benefits of updating your website, having a CMS means you can accomplish many SEO tactics to help people better find your website. For example, editing your website text to feature keywords that your customers use to search online. Or, even better, writing a blog on a regular basis to update search engines with fresh content from your website.
Is a CMS right for my website?
Once upon a time, a CMS was an expensive luxury, now it’s essential for pretty much any
website. From a business perspective, managing a website should be as routine as any other
business or marketing activity. Updating your website on a scheduled/regular basis
will also yield specific online benefits. For example, writing about your areas of expertise;
providing insights about your industry or offering helpful advice can make you distinct from
competitors who don’t offer such added value. Also, it helps improve the chances of search
engines better indexing your website and content, where potential customers are researching
information before making a purchase decision.
My current website doesn’t have a CMS…
This shouldn’t be a problem for a web design agency with enough development capability to
migrate your static website into a CMS. So you’re essentially provided with an almost seamless
website upgrade. If the web design company explains the type of CMS they use; why you should choose it
and what benefits are available to you, that’s all the better. Finally, do ask about what kind
of training, after sale support and help they provide for your CMS.
Any closing advice & thoughts?
Ultimately, having a CMS for your website is a business decision, not one made for its own
sake. Many businesses and organisations, small and large, have understood the power of writing
regular content; updating their customers and having the control to keep the website fresh
themselves. If these crucial reasons are still not valid enough for you, your business is
missing out on serving customers and better competing online, with proven and highly cost-effective CMS usage.