The Internet is fast finding a second home... on mobiles and smartphones!
The World Wide Web is not just networked computers anymore and your customers are adapting the “mobile web” into every aspect of their lives. So, doesn’t it make sense for you to be there?
The phenomenal popularity of the iPhone, and recently the iPad, as well as the increasing power and capability of today’s mobile phones means people are making them indispensable daily tools.
With phones getting smarter, more people are downloading countless apps to help them play, shop, learn and socialise. Browsing the web is also a growing trend.
You have two essential options when it comes to mobile for your business.
First, you can create a ‘mobile compatible’ version of your website, so your customers receive an optimised experience on their devices. Second, you can provide custom mobile applications for your customers or target audience for any of the following reasons: entertainment, utility, education or a combination of these.
Your business can tap into the mobile web for lucrative opportunities; from selling your products, creating terrific marketing and promotional content to adding greater value.
You can also inform and educate your customers as well as provide useful services based on entirely their location!
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