WHAT'S ALL THE FUSS WITH "MOBILE"?
The Internet is fast finding a second home... on mobiles and smartphones!
The World Wide Web is not just networked computers anymore and your customers are adapting the “mobile web” into every aspect of their lives. So, doesn’t it make sense for you to be there?
WHAT'S SO GREAT ABOUT THE "MOBILE WEB"?
The phenomenal popularity of the iPhone, and recently the iPad, as well as the increasing power and capability of today’s mobile phones means people are making them indispensable daily tools.
With phones getting smarter, more people are downloading countless apps to help them play, shop, learn and socialise. Browsing the web is also a growing trend.
WHAT DOES THE MOBILE REVOLUTION MEAN FOR MY BUSINESS AND BRAND?
You have two essential options when it comes to mobile for your business.
First, you can create a ‘mobile compatible’ version of your website, so your customers receive an optimised experience on their devices. Second, you can provide custom mobile applications for your customers or target audience for any of the following reasons: entertainment, utility, education or a combination of these.
SO, WHAT ARE THE OPTIONS FOR MY BUSINESS "GOING MOBILE"?
Your business can tap into the mobile web for lucrative opportunities; from selling your products, creating terrific marketing and promotional content to adding greater value.
You can also inform and educate your customers as well as provide useful services based on entirely their location!
Did you know?
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Global consumer research firm Nielsen predicts that smart phones will account for nearly half of worldwide mobile sales by the end of 2013. -
By 2014, mobile Internet usage is expected to exceed desktop Internet usage, according to various independent market research studies. -
In July 2011, Apple confirmed that downloads from their ‘App Store’ reached 15 billion. In comparison to January 2011, downloads exceeded 10 billion indicating the explosive adoption of Apps by people all over the world within a time period of months. -
Google announced in April 2011 that the ‘Android’ Smartphone devices are being adopted at a rate of 350,000 every day worldwide. Google also claimed that more than 3 billion Android apps have been installed worldwide so far.
