As an ecommerce website Choice Furniture required a design which generated trust and inspired confidence in visitors to do business with Choice Furniture and shop with confidence. The design had to have the right look and feel whilst being very easy and straight forward to use.
With a site like Choice Furniture, which sells a very wide range of products and goods, we had to identify an optimal way of displaying the range of categories and sub-categories that was easy and simple to use. We decided to use large and very clear images to identify categories and subcategories so that customers could immediately see what they wanted and click through to their product range of choice. We felt this style of design combined with a very clean background would be the ideal solution to the design brief.
Choice Furniture is an easy to use website which is clear and direct about the products they sell. The design is engaging and garners trust and confidence in potential buyers.
Choice furniture required a logo which inspired confidence and trust in the brand especially with people who hadn't used the site before, a logo which looked safe and trustworthy.
We researched the industry and looked at how key fundamental elements can be used within the logo and utilised within the industry. We delivered the Choice Furniture brand in a consistent manner while still making the brand distinct and memorable. We opted to use a mix of two fonts, which we felt enhance the brand, on a very comfortable blue background to bring out the fonts and lettering.
The result of our work is a logo which reflects a homely and trustworthy vibe, a logo which is memorable and something which wouldn't look out of place in any retail park in the UK.
Choice Furniture required a robust Ecommerce platform which could offer a smooth and efficient buying experience for their customers.
Based on our discussions with the client and his specific ecommerce requirements combined with design and functionality requirements, we identified that for this client a highly customised solution based on the popular Prestashop CMS platform was the best route to go down to satisfy their requirements.
The result is a highly stable and efficient buying experience for clients and a facility which provides an effective and clear dashboard for Choice Furniture from which they can monitor their sales activity.