Websquare was approached to create a website for an already up and running business enterprise: a car hiring company that specialised in Accident Management. The brief was to build a clear, concise and easy to use website that stood out against vast competition. Hamilton Levi wanted the website to tie in with their current branding.
The main route we took involved creating an easily navigated website that got the purpose of the service across immediately. We made changes to the banner area to create an interactive element that would draw the eye and maintain the interest of the client. Then added an interactive element into the Fleet page with the cut out cars and incorporated hover over elements around the site. Though it wasn't designated in the brief the content was researched and produced in house with the intention of targeting a very specific audience.
Hamilton Levi has been redesigned as a brand and in the process we have been able to build a system that is easily maintained yet sets them apart from the competition. Websquare has created a website that fully incorporates the ethos of the brand, and induces trust in the company whilst avoiding the sterile solicitor edge that many other services in the same industry use.