Lowehza Hair & Beauty
Lowehza is a brand new hair & make up company who came to us for a brand identity that would give her potential customers confidence in herself and her services. Lowehza didn't want to portray herself as cheap and cheerful but providing a quality service though still at a reasonable price. She needed a logo and graphics for her social media pages to push out her business & some pull-up banners that she could take to events.
We gave the branding a sophisticated look to reflect the professional services Lowehza has to offer. We used real images in her banners to show off her talent and creativity, keeping the design simple for the images to take the main focus. Her target audience is primarily women, hence the reason for giving her logo & media a feminine touch without being too over the top.
Lowehza was over the moon with the new image for her new business venture and from this, and from her social media pages, her business is growing incredibly well and is building up her reputation well within the Hair & Beauty industry. From her initial success, we suggested Lowehza could get her own website which she could put on her business cards, with the intention of informing as many people about her services as possible.
Social Media Design
Once the branding was finished, the next step was sharing awareness about Lowehza's services. An effective way of drawing attention and light to her services is to use social channels such as Facebook, Pinterest and Instagram. The benefit of using these social networks is to create a community around Lowehza and allow people to become a fan of her passion and artistry.
We added Lowehza's social networks, including Facebook, Pinterest and Instagram with her new branding and outlined the benefits from a Marketing and SEO perspective.
Lowehza's Facebook is going strong, reaching over 1,000 likes within a few months, The new branding combined with Websquare's guidance has resonated well with Lowehza's user base, creating a community of hair and make-up enthusiasts, and has the potential to take her business to the next step.