Qubani is the yearly sacrifice Muslims have to make to help poor and vulnerable people. The idea was to encourage people to donate money that will be directly spent on providing meat for the needy and poor on the auspicious occasion of Eid.
Traffic was directed to the website via a PPC campaign on Google and the aim was to encourage people to make their Islamic sacrificial offering via this website. It is a very straightforward website, designed to make it as easy as possible for people to make their donation. We took the approach of making the site visually appealing and colourful to encourage people to use the site.
It is a very cost effective way of donating and gives people more flexibility with the option of donating in many different countries, especially the most needy. Visual images of previous Qurbani donations in the banner area give donors the confidence that their money is well spent.
Human Relief Foundation achieved their goal and many people have used the website each year to make their donations. They have gained people's trust in donating through the site year after year. Human Relief foundation continues to use this site every year with updates to keep the look fresh and up to date with the latest images and content.