Serious Accident Lawyers
Serious Accident Lawyers needed a website which reflected the serious nature of their work. This website is an example of where the client just left us to it, giving us full authority to create something based on our recommendations on what we thought would fit in well with their business objectives. Through research, we found out that the main things people were looking for in a company similar to theirs is someone they can trust and approach without hesitation. Therefore we proposed an approach where the focus was on past success stories and approachable nature of all staff. We made these things the focal point while the main objective of lead generation remained.
To tackle the main three objectives, we made a big feature of the Case Studies which was to effectively engage the potential client and share with them an experience of somebody who has been through a similar journey. We emphasised how past clients were extremely satisfied with the service and most importantly with the results. Clearly articulating to potentials clients that Serious Accident Lawyers are serious about getting their clients results. Also conveying feeling for the company giving them the personal approachable element which also assures trust and warmth. One key point to note is how we subtly request the client to give us their contact details at different key points.
Serious Accident Lawyers were over the moon with the new website design and the new clean professional image they have for their company. Furthermore, Websquare were proud that we got to work with a client who left us to make the decisions we should be making even if we had them at the edge of their seat at times. Now that the site is complete they know that trusting our judgement on all aspects of the design and structure was a perfect decision.
Once the website was designed, our next objective was to create mobile compatible landing pages to influence visitors to make an enquiry on the site. The majority of their conversions would take place using optimised landing pages, which will play an important role in the success of their Google Adwords campaign.
In order for the Adwords (PPC) campaign to be effective, custom landing pages were designed to focus on turning a visitor into a client. A responsive design, sales pitches, headlines and Call To Actions (CTAs) were specifically implemented, each crucial in achieving a conversion objective.
Serious Accident Lawyers were extremely pleased with the landing pages. They had realised that no one element in the conversion funnel process can be achieved by themselves. Providing relevant, useful and original landing page experience is not only vital in increasing their Adwords Quality Score (higher Quality Score can lead to lower Cost-Per-Click) and Ad Rank, but also increasing the effectiveness of converting visitors into clients.