What is Social Media?

Social media is a "catch all" term used to describe a growing number of social networks, technologies and digital devices that allow social interaction between people, regardless of their location and other physical restrictions in the real world.

What is Social Media marketing?

Social Media marketing lets you tap into the power of social networks and socially connected devices to promote your business and engage with your customers.

How is it different to advertising and typical ways of marketing my business?

Marketing through social media is different because you can have a direct channel to your customers, who may even actively discuss your products and brands Facebook or Twitter, for example. With social media marketing, you can engage in a dialogue with your customers and directly offer discounts, vouchers and online special promotions. You can take feedback from them to improve and develop your products and services. You can even use social media as a general 'customer service' channel, so all people connected to your social media profiles can benefit from the service you offer to a specific person. Businesses of all shapes and sizes have successfully used social media in various capacities to promote, serve, engage and be of genuine value to their customers, or target audience. We're sure your business or organisation has a potential angle for social media too!

How can I benefit from social media marketing for my business?

• Your social media business presence in your control: You can choose what to say, when to say it and stay in complete control of your marketing & promotional activities
• A highly cost-effective marketing solution for the long-term: Compared to 'hit & miss' advertisements, and expensive ongoing costs of other forms of marketing, you can use your blog, Facebook & Twitter for free. Social media helps keep your marketing efforts affordable
• Instant communication & updates from your business: You can make rapid announcements, news, promotions as well as the latest achievements and milestones in your business. Social media offers the fastest way to communicate your business messages to your customers