Introduction To Onsite Seo
We all know that first impressions count with people, if you show up to a job interview scruffy in a pair of jogging pants and a T-shirt, even the most skilled of candidates probably won’t land the
job. In essence, Google is not really much different when it sends its robots to look through your website. If Google finds plenty of broken links on your site, very little actual text content or unoptimised/missing page titles and descriptions then Google’s opinion of your site is not going to be a very good one, and that is going to be reflected in where your site is ranked.
So the first step to an effective self managed SEO campaign is to make sure your own website is correctly set up and optimised
onsite. This in our opinion is just as important if not more than any offsite optimisation like getting the site listed on directories for
With this in mind Webmasters need to make sure they analyse where they stand with the following areas on their sites:
Do you know what your customers are searching for?
Ultimately your site is for your clients/visitors, so you need to know who your potential customers are and how they look for the services which you offer. Specifically the search phrases they use
in search engines, for example if you offer building services in the Manchester area, you may find that your potential customers are using the search term “builders Manchester” more than or
instead of ”Manchester construction services”. So you would focus on the term “Builders Manchester”
Google’s Keyword Planner is an excellent resource to identify what people are actually searching for.
Meta titles, Meta Descriptions, Meta keywords
Most CMS systems like WordPress, Drupal, PrestaShop, Magento and others should give you the facility to add SEO friendly content like Meta page titles, descriptions and keywords. It amazes us how many times we see people get this fundamental area horribly wrong or just ignore it. The key search terms you identify through Google’s Keyword Planner should be applied in the page Meta titles and the Meta descriptions for example.
Builders in Manchester | Fred’s Constructions Ltd
Fred’s Constructions Ltd are the Builders in Manchester for you. With our vast industry experience we can deliver the construction project
of your dreams.
Builders in Manchester, Freds Construction ltd
Your page should only really include a maximum of three keywords but ideally each web page should be optimised for one theme appropriate keyword for the best effect. In the example above we have used the search term “Builders in Manchester” as an example of how a page title and description should be. Keywords are not as important as they used to be but we still think it’s worth
putting in relevant keywords to a page rather than leaving these blank.
tags (h1, h2, h3, etc)
It is important that your site has a mixture of heading style tags (H tags) from H1, H2 and H3’s with the main key term/phrase displayed as a H1. Make sure you only use a H1 tag once in your page as your main web page title. At Websquare, we try our best to avoid using technical terms and jargon but sometimes a little bit of techie talk just can’t be avoided. So apologies in
advance to those of you that are allergic to computer speak.
Most websites that have a CMS system will be using an editor to update page text and content that lets users control the format and styling of that content, somewhat similar to the functionality
you might find in Microsoft Word. This type of editor is called a WYSIWYG (pronounced, Wizzy Wig) editor which is an acronym for “what you see is what you get”
Through this editor you should be able to set your selected Text content as a Heading 1 or H1 instead of paragraph depending on how your WYSIWYG editor has it listed.
Those websites which don’t have a WYSIWYG editor may need to resort to old school manual HTML tags i.e. <h1>Builders in Manchester </h1>
Content, Content, Content
When former Prime Minister Tony Blair was asked about his three main priorities for government back in 2007 he responded with the now famous phrase “Education, Education, Education.”
If you ask us about our SEO team’s three priorities when conducting SEO, we would say Content, Content, Content. Having unique content is one of the most fundamental elements of SEO you can do, simply having text on the homepage which mentions your selected key phrases for a page once or twice or very detailed product description pages can make a big difference to where your pages rank in search engines.
Content is the sort of thing which draws in Google Robots, making it hard for them to ignore your site and getting your pages indexed quicker. Small paragraphs can make a real difference.
Is your site up to date?
We have seen so many sites which are just not kept up to date with blogs and news pages months out of date or haven’t been updated at all. Releasing new blog articles or news items on a regular basis even once a week are all simple but time intensive. This can be done to keep bringing new content to your site and keep delivering fresh material for Google’s Robots to Crawl.
Not updating your website for a long period of time can make the site look abandoned to Google which in turn affects the way you rank.
Hot Google Tools(that not a lot of people know about)
There are many extremely useful tools on the web but these are just a couple of the top Google ones available which we would recommend.
Google Keyword Planner: Google Keyword Planner has replaced the Google Keyword tool. It is a tool to help mainly with Google adwords but can aid you with coming up with keyword ideas which you may want to search for in Google and may not have necessarily thought of them yourself.
Google Trends: As it says in the name, Google trends shows the hot topics on google which you can narrow down to categories relevant to your industry.
We have plenty of tips & knowledge about seo & online marketing
e: email@example.com t: 01274 223 291 w: www.websquare.co.uk
Please get in touch to see how the Websquare team
can help you with your SEO strategy.