The colour blue is predominantly used to target a male demographic for websites. Blue is constant in our lives. It symbolizes numerous qualities, such as loyalty, stability, trust, wisdom, tranquillity and intelligence.
Blue comes across in a large variety of websites, it causes the opposite reaction to red. Depending on the intensity, it can calm the senses and is seen as a trustworthy, dependable and committed colour. It is also one of the preferred colours for corporate designs, because it appears to look sleek and high-tech along side grey.
The colour blue is well suited to be used for websites that promote technology, medical products, hygiene products and environmental awareness campaigns. These are some examples of websites that apply the colour blue.