Everyone knows about Facebook. If you don’t, then where have you been for the last 10 years? Facebook is a tool that was initially designed to keep you in touch with your friends. Societal features such as tagging yourself in pictures, creating groups and events, and an instant chat messenger are just a few reasons why it’s proved successful. However, as Facebook has grown, the number of uses and features have grown too, with people now using it to promote their profession, company, brand or group.
In hindsight, we are talking about one of the most important technological discoveries of all time, with around 1.3 billion active users supporting this statement, giving businesses a large platform to keep in touch with their followers.
In this blog, we will give you some advice to get your business started and running efficiently on Facebook.
Customise your business profile page
Once you’ve created your profile, you’re ready to optimise your page. Add all the information that is associated with your brand. Try to include things such as the company address, the website and the description to allow your followers to get a feel for your business. We recommend that you fill this section out in as much detail as possible. As well as incorporating the key information, you should add a good, relevant image for your profile picture. Your brand logo is always an ideal option as it allows you to be recognised easily. You can always upload a cover image to attract potential customers to your page.
All of this is available for you to change within the Facebook Settings section.
You need people to see your content, so you have to understand that if people have liked your page, they won’t visit it if it’s not kept updated. You need to appear on your followers newsfeed, and consistently publish information that will make the community comment and share. The type of content you share is also important. Your fans will see your pictures rather than visiting your links, so remember to post links with visual aids.
Facebook Ads and Promoted Posts
Facebook targeted ads are very useful and offer some great benefits. This tool allows you to promote a post or page in order to make a large audience see it, granting you the opportunity to enhance your brand by making it more visible.
The cost of the ad depends on the type of advertising you bid on: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions). Some companies send mass advertisements without targeting their audience. This proves ineffective because people often see it as spam.
Connect with other Social Media
Integrate other platforms such as Twitter, Pinterest or YouTube into your Social Media strategy. This will allow a constant stream of information to be distributed, whilst preserving a high level of communication between the business and the followers. With YouTube, you will be able to upload videos directly to Facebook. Create a channel and try to share some interesting videos. You need to take the duration of the video into account, as 33% of the top performing ad campaigns on YouTube are under 30 seconds, and 28% are between 60-90 seconds long. A successful video can provide some incredible outcomes.
Try to use different content for each social media platform, otherwise dedicated followers could see you as repetitive and boring. It is also advisable to only use the platforms where you can easily target your audience and distribute information to them.
*Google+: It is difficult to create specific content for your Google+ account. A lot of companies are duplicating their Facebook content and publishing it. Some experts claim that having a Google+ account is good for your SEO strategy as Google ‘rewards you for creating fresh content’. There is no evidence of this successfully working, so we’ll leave this decision up to you.
There are many apps that let you hold free contests and competitions on Facebook, like ShortStack or Heyo Free Contest Builder. With them, you are able to create an important and legitimate database based on your followers interests. These promotions have to be short, simple and effective, as it’s unlikely that your followers have time to fill in long, complicated database fields. They should also be available for mobile devices as 10% of traffic comes through them.
EdgeRank is an algorithm that Facebook uses to give more visibility to your page. The more interaction there is between yourself and your community, the better statistics and EdgeRank you’ll have. You can keep your EdgeRank up by engaging with your audience. Try to keep messages short and interesting, make people laugh, post at peak times and reply to your followers. This process is not easy, as Facebook admits that only 16% of fans ever see your posts.
Facebook defines EdgeRank as a mathematical equation:
What not to do!
BE CAREFUL! Here’s some advice about what you shouldn’t do.
- Don’t overload your wall.
- Don’t send events to everyone. Target your specific audience.
- Ask people if they want to follow you. Don’t force them.
If you want more information about it, have a look to this old post about how not no to use social media.
On Facebook, there are many options that allow you to find your audience. Diversify and implement other platforms and play to their strengths. You can adjust them so that they’re suitable to your needs. Now it’s your turn. It’s time to start reaping the rewards of using Facebook for your business.
Would you add something else? How do you usually use Facebook for your business? We’d like to know.