What does Google’s New update (Penguin 2.1) mean to your business and its rankings on Google

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Remind me – What is Penguin?

For people who aren’t too familiar with Google’s Penguin Algorithm, it was released to:

  • Target sites overly using keywords in their content making it appear unnatural which is normally seen as been written to fool the Search Engines than having your site visitors in mind.
  • Suspicious Link Profile – For example: If you suddenly post loads of links in forums or directories etc. over a short period of time – this could result in getting penalised. A bit of patience goes a long way.
  • Low Quality Backlinks – Gone are the times where any link back to your site would be beneficial. Be very wary on where you allow your Website link to appear. A link from a poor website could harm the quality Google sees your site which could ruin all the hard work you have put into your website.
  • Anchor Text – People used to go mad with Anchor text and for a while this was a good cheat to get your site ranking highly. An example would be thinking of as many keywords as possible and placing them all in your homepage and linking them out to different parts of your site. Again this wouldn’t particularly be that useful for your site visitors.

So what is the new 2.1 update all about, how will Penguin 2.1 affect my site?

Penguin 2.1 is the new algorithm set out to eliminate SPAM and it is believed to affect around 1% of sites.

If you have an unusual dip in traffic or sales, maybe the Penguin 2.1 update could be the problem. We recommend Google Analytics to track your website’s performance if you are not using it already.

Google’s key aim is to make their search engine the best and as relevant as possible to people’s searches. If you are doing something to fool the Search Engines, then you could be playing Russian roulette with your business and in the long-term may end up causing more harm than good.

What Next?

Our main advice is be careful what you do off of your site, be careful where you post your links and how often. Write good quality unique content which your users would find useful to them and a build/maintain a great site with your users in mind giving them the best experience possible and finally anything you post, make it relevant!

We would love to hear from you if you have had any bad experiences from the Penguin Update, whether it affected you or a client.

Have you been targeted by the Penguin Update or Panda Update or just simply need to get your website back on track? If yes, the Websquare team would be happy to help you keep the Penguins and Pandas away. Contact us Now.

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