As an established Islamic organisation with a strong following, Al Kauthar wanted to capitalise on their brand reputation by offering the ability for students to book their course online that provided tremendous flexibility in terms of payment to attract the maximum number of students. Al Kauthar required a system which gives administrators the ability to offer specific courses to specific students for free or for a discount.
This development required a full top to bottom custom build, in order to provide the Al Kauthar institute with the flexibility and level of control over the purchases which they required, as no pre-built platform was suitable for the job.
The end result was a highly effective system which provides the student with an easy to book course and a whole range of payment options even including the ability to book and pay on the door. This highly flexible ecommerce element reduces the barriers to booking and buying, and enhances the likelihood of converting visitors into customers.
For an Islamic educational institution like Al Kauthar, having a look that inspires confidence in the brand, combining both user friendly website design and a clean and simple aesthetics to enable clear and straight forward course booking was the order of the day.
The Al Kauthar institute operates on an international level with operations in Europe, Australasia, Asia and North America. This scale of operation meant that the site may be accessed by a wide variety of different internet browsers including outdated versions of many commonly used browsers such as Internet Explorer. In light of this, Websquare had to maintain an adequate balance within the design and the visual effects of the site in order to maintain backwards compatibility with older browsers whilst still retaining visual appeal.
In line with the web design project brief the Al Kauthar website design is one of balance and subtlety, with a highly functional design that is a breeze to use whilst still maintaining the brand essence of the educational institute. The web site has been designed so that much of the core elements of the site can be accessed even by redundant or outdated browser versions such as Internet Explorer 6. With this design in place Al Kauthar can effectively open up its services and courses to a much wider audience who can access their services and find out about what they have to offer.
As a trusted organisation internationally we needed to work with a trusted digital agency who now truly understand what we were about and technically solid enough to deliver to a high standard. I’m glad to say Websquare ticked all those boxes and many more.