Branding - Logo Design
BD8 Buddies came to us for a new leaflet design both aimed at recruiting new volunteers and people in need of their care services. They didn't have any existing branding so they needed an identity which reflected the nature of their business of caring and being approachable.
We chose two main colours which would be consistent throughout their branding. The smilies hugging each other represented the “Buddies” aspect within in the companies name “BD8 Buddies” and the nature of the business, which is helping each other. Although we wanted the logo and branding to look professional, we didn't want it to appear cold. We kept the logo clean so it would keep within the look BD8 Buddies were going for in their leaflet design but at the same time making it look friendly.
BD8 Buddies were very happy with the results and loved the use of colour throughout the branding and leaflets. It was a fast turnaround project which BD8 Buddies were very pleased we could get done in the time required.
BD8 Buddies came to us for branding and a new leaflet design. The leaflet needed to look fresh and inviting and attract people to come and volunteer, or come forward to refer somebody they know, whether it be a friend, family member or patient. The leaflet needed to be concise and straight to the point, as well as being attractive.
We approached the leaflet design by using real life photos to help people relate more to real life situations, which we felt was more effective than using illustrations. The idea was to keep it looking clean and professional but to pick out the key services, bringing more attention to these using two key colours that complement each other well, and which BD8 Buddies could use these throughout their media.
Illustrations were used in their previous leaflets, which we felt wasn't as personal as using real life images and we believed people related better to people than cartoons in this instance. We liked the icons from their previous leaflets as we felt it illustrated the different services BD8 Buddies provide.
Again, BD8 Buddies were happy with the outcome of the designs and have now got a brand identity they can use over and over and consistently throughout their print media.