IFC Leeds Furniture
Originally, IFC Leeds wanted to replace an ageing website that was out of touch with their target market. We gave the website a much-needed professional and aesthetic update, which allows it to work in sync with the fashionable products on offer.
IFC has many high-quality images of their stock items, which differentiates it from the field. Because of this, we decided to play on the strengths of IFC and build a polished, image-friendly website, which strongly promotes the furniture. In regards to the images, add-ons such as the zoom feature were key, as it allowed an in depth look at the build quality of the products on sale. We also used a clear and concise approach when marking the products. This allows customers to quickly establish the status of the items. As IFC is a wholesaler, we had to ensure that every product was easy to find. The downloadable catalogue and the product page allows this as they promote each product to the customer effectively, while still keeping the same sleek and classy feel throughout. We offered a simplistic approach in regards to the navigation around the website. To do this, we placed a toolbar at the top of the page, which allows users to access different website pages easily and efficiently.
The end result led to the Italian Furniture Company becoming a leading figure in the furniture field, which left the client feeling happy and pleased with the overall outcome.