Charity Right is an international food charity that aims to free people from devastating hunger, providing over 40 million meals in 7 countries.
Hunger charity in the UK, working in forgotten and neglected communities around the world to change lives forever by providing regular, nutritious meals so people no longer struggle every day to feed themselves or their families.
Delivering a brand that is instantly recognisable, while carefully defining all the design elements that make up a cohesive identity system, allowing Charity Right to focus on building rather than struggling to contain the brand.
Charity Right felt their current website wasn’t fully achieving their potential. We delivered an enhanced and more specialised donation experience with emotive and personalised CTAs across all fundraising activities, allowing visitors to easily make a donation to their desired fundraising cause, driving increased donations.
We had developed a custom donation system, and a donation portal, which allowed for their supporters to quickly and effectively raise funds by building their own dedicated fundraising platform from within Charity Right. This came with additional options for supporters such as in-depth reports about their own campaigns, donors and donations, share/embed, and crowdfunding features.