Listers Health is a women’s only gym in Bradford, that has gone through extraordinary lengths to become the biggest ladies only studio gym in the UK! With over 5000 members joining on a contract since its inception. We were tasked to create a new brand identity for the formally know “Listers Ladies Gym” and a completely new responsive site was needed to reflect their target audience.
We were asked to take into consideration the locality of the gym and the new direction of their business. The website had to be responsive, allowing gym goers to access on the move, book classes, sign up online and stay up to date with class timetables.
Listers Health if a very usable and practical site, it might not be one of our flashiest websites we’ve created, but we knew the client well enough to understand they wanted to keep the design and rebranding to fit the brief and budget.
Listers Health has grown in leaps and bounds, having doubled in size to become one of the largest studio based ladies only Gyms in Bradford, and increased memberships by 600%-800% within that period of time through significant investment in their website, and also improving the quality of their equipment, excellent and passionate staff and delivering consistent quality by listening to the needs and wants of their gym users.
Tell us about your project