Saved Audiences are the audiences that you can define by choosing people’s interests location, age, gender, used devices, income level, etc. You can create Saved Audiences both in the campaign setup phase or in the Audience Manager.
Facebook allows you to target people in specific locations, including:
Country, State/Region, Counties, DMA (Designated Market Area, City, Postal Code, Specific Address RadiusAdditional layer of location targeting, you can be more specific e.g. you can target based on people livingin the targeted location or more useful for Seaspray, people traveling to the targeted location.
Facebook has a extensive range of targeting options to refine your audience based on many options. The basic 3 are:
Age – If you’re targeting an audience with a specified age range, you can easily reach them by telling Facebook who your ideal customers are.
Gender – You can also select to target a particular gender.
Language – If you’re advertising in a particular language, you might want to only target the people who can understand your ads.
You can get way more detailed targeting options. As an example, you’ll be able to target people by their: political views, life events, job titles, ethnicity, education, home, relationship etc.
Allow you to target people specifically interested in a subject related to your product. For example, you could target people interested in your competitors or your broader market segment, or magazines and blogs covering your market.
To target based on interests, you can either browse the menu with hundreds of interests or simply type in one interest, so that Facebook will suggest to you other related topics.
The interests are based on Facebook users’ likes and interests, apps they use, Pages they’ve Liked, and more. Adding more than one interest will target people with at least one of them so you’ll make your reach broader.
Unlike precise Interests, Behaviors allow you to target people by purchase history, events they like, personal anniversaries, etc. This data is gathered by Facebook analyzing many factors and also using external data sets.
Example, you can target people currently traveling or planning their next trip … priceless if you’re wanting to purchase swimwear.