Pure Matrimony
The ultimate platform to discover Practising Muslims in the World.
The ultimate app with the most highly sophisticated features to adhere to Pure Matrimony’s ethos to help determine true compatibility.
Pure Matrimony has some of the most highly sophisticated features to adhere to their ethos, such as integrating the first-ever Personality Match Test based on the Myers-Briggs model to help determine true compatibility. We were approached by our long time client to reimagine the Android and iOS, to promote significantly better user experience.
Wireframes
We had to rebuild the app from the ground up, using the site’s technical features but keeping the UI simple, functional and impressive. We went to the drawing board and considered a UI that was more seamless and intuitive.
Platform/s
Mobile App
Technology
Angular
Website
Visual Identity
Our comprehensive style guide outlines the typography, colour palette and iconography. Formalising these key decisions enabled consistency of design both now and in future.
PRIMARY
Blue
#37A6DDRed
#EB1958Grey
#EDF1F4White
#FFFFFFSECONDARY
TERTIARY
HEADER FONT
Sansation
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
AaBb
BODY FONT
Lato
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
AaBb
ICONOGRAPHY
VECTOR AVATARS
Visual Design
Our core aim was to design an app that was consistent and practical to improve employee engagement. This was achieved through a contemporary layout, subtle animations, clear CTAs and logical content hierarchy.
Message & Contact
the right matches
Include your Wali in
all conversations
Restricted Access
puts you in control at
all times
Easy to use Advanced Search helps you be as specific as
you want
Secure & Fast
payments
App Launched
November 1st 2018
Downloaded 75,000
times on Google Play
Downloaded 20,000
times on App Store
We help 80 people
get married a week
#2 Trending App
on Google Play
