ALAFCO
To present the right brand image that is more in tune with the ethos of the Alafco brand.
To present the right brand image that is more in tune with the ethos of the Alafco brand. One which is more visually appealing, innovative whilst remaining usable and informative.
The Alafco website showcases a very clean design approach. This style of design is uncluttered and involves a lot of white space, which works very well with professional photography. It is very straightforward for site visitors to understand and it is an approach that is used prominently in modern aircraft leasing companies.
Wireframes
We created interactive wireframes during the design process. It allowed us to define the information hierarchy of Alafco’s design, making it easier to plan the layout according to how they wanted the user to process the content.
Platform/s
Responsive Website
Technology
WordPress
Services
Visual Identity
Our comprehensive style guide outlines the typography, colour palette and iconography. Formalising these key decisions enabled consistency of design both now and in future.
PRIMARY
Navy Blue
#13236BBlue
#3394D5Grey
#F6F6F6SECONDARY
TERTIARY
TYPOGRAPHY
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
AaBb
ICONOGRAPHY
Visual Design
Our core aim was to design an site that was compelling towards their prospects. The goal was to create a intuitive design, that supports their new airline, brand values and messaging. Not only that, but the site needed to be multilingual, optimised for performance and built using a flexible framework for managing content and reports.
