ALAFCO

To present the right brand image that is more in tune with the ethos of the Alafco brand.

To present the right brand image that is more in tune with the ethos of the Alafco brand. One which is more visually appealing, innovative whilst remaining usable and informative.

The Alafco website showcases a very clean design approach. This style of design is uncluttered and involves a lot of white space, which works very well with professional photography. It is very straightforward for site visitors to understand and it is an approach that is used prominently in modern aircraft leasing companies.

Wireframes

We created interactive wireframes during the design process. It allowed us to define the information hierarchy of Alafco’s design, making it easier to plan the layout according to how they wanted the user to process the content.

Platform/s

Responsive Website

Technology

WordPress

Visual Identity

Our comprehensive style guide outlines the typography, colour palette and iconography. Formalising these key decisions enabled consistency of design both now and in future.

PRIMARY

Navy Blue

#13236B

Blue

#3394D5

Grey

#F6F6F6

SECONDARY

TERTIARY

TYPOGRAPHY

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

AaBb

ICONOGRAPHY

Visual Design

Our core aim was to design an app that was consistent and practical to improve employee engagement. This was achieved through a contemporary layout, subtle animations, clear CTAs and logical content hierarchy.