Raising Explorers
Unique Out Of School Learning Club
Leading OFSTED registered after school learning club & childcare centre based in the heart of Bradford.
Websquare partnered with Raising Explorers to create a market-leading childcare platform that contributes towards providing supportive information to parents and transforming the lives of children in the community.
Leading Childcare Centre
The new platform has been redesigned to create a unique user experience, helping to promote the varied childcare and out of school service offerings, while working with their current branding, we developed a responsive platform that will benefit the centre for years to come.
Platform/s
Responsive Website, Website
Technology
WordPress
Services
Website
Super Accessible
Driven by user feedback, we wanted to ensure the new website was accessible to both parents and children, but tailoring the experience mainly to the parents, and give them as much insight and transparency into the business. Putting the parents at the forefront of the website, we aimed to increase engagement by enhancing the platform, optimising the user journey and creating an improved service experience. We also adopted a more responsive layout for mobile devices for ease of use.
Impact
- 80% increase in organic website traffic
- 60% increase in website leads
- Search visibility increased by 80%
