Islamic Relief has been responding to emergencies for three decades, providing a lifeline for vulnerable communities affected by disaster and poverty.
Islamic Relief is a faith-inspired humanitarian aid and development agency working to save and transform the lives of some of the world’s most vulnerable people.
Embracing and aiming for simplicity, providing a clear vision so that their website was authentic, distinctive and memorable to their target audience. Making sure the message is simple, emotive and positive to build connections with donors.
Islamic Relief wanted a site that would allow their visitors to essentially view interactive annual reports of their charity activities that could be accessed and viewed by anyone around the world. So the site needed to be simple and concise in order for the user to navigate towards the desired report, in the most effective way possible.