Pure Matrimony

The ultimate platform to discover Practising Muslims in the World.

The ultimate app with the most highly sophisticated features to adhere to Pure Matrimony’s ethos to help determine true compatibility.

Pure Matrimony has some of the most highly sophisticated features to adhere to their ethos, such as integrating the first-ever Personality Match Test based on the Myers-Briggs model to help determine true compatibility. We were approached by our long time client to reimagine the Android and iOS, to promote significantly better user experience.

Wireframes

We had to rebuild the app from the ground up, using the site’s technical features but keeping the UI simple, functional and impressive. We went to the drawing board and considered a UI that was more seamless and intuitive.

Platform/s

Mobile App

Technology

Angular

Visual Identity

Our comprehensive style guide outlines the typography, colour palette and iconography. Formalising these key decisions enabled consistency of design both now and in future.

PRIMARY

Blue

#37A6DD

Red

#EB1958

Grey

#EDF1F4

White

#FFFFFF

SECONDARY

TERTIARY

HEADER FONT

Sansation

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

AaBb

BODY FONT

Lato

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

AaBb

ICONOGRAPHY

VECTOR AVATARS

Visual Design

Our core aim was to design an app that was consistent and practical to improve employee engagement. This was achieved through a contemporary layout, subtle animations, clear CTAs and logical content hierarchy.

Message & Contact
the right matches

Include your Wali in
all conversations

Restricted Access
puts you in control at
all times

Easy to use Advanced Search helps you be as specific as
you want

Secure & Fast
payments

App Launched
November 1st 2018

Downloaded 25,169
times on Google Play

Downloaded 3,233
times on App Store

We help 50 people
get married a week

#2 Trending App
on Google Play